In April of 2016, Jen began a full-time gig at Rommel Harley-Davidson® based in their Annapolis dealership. Since that time her role has grown from simply a Marketing Coordinator into something much larger. She is now in charge of most graphic elements and has a crazy amount of creative freedom for the four-dealership network as well as continuing her role in event planning and promoting.
A BOLD NEW WORLD
Walking into the world of Harley-Davidson® was quite a challenge for Jen never having even ridden as a passenger on a motorcycle prior to accepting her position with Rommel, but she dove in head first to the tasks ahead of her. Her role started off small designing flyers for various events.
NOW WE'RE TALKING!
This "retro style" poster for the 2nd Annual Antique Bike Show was one of the most creative projects that Jen got to work on in 2017. The artistry is worth displaying in large format!
At the tail end of 2017, some staffing changes were made at Rommel Harley-Davidson®, and Jen was given a great amount of creative latitude with respects to designing for the dealership group. Below are some examples of the work she has produced most recently.
GOING CRAZY FOR COLLATERAL
In addition to flyers and online promotional materials, Jen has had the pleasure of producing two 4" x 6" postcards as well as a rack card to "inspire" customers to make their bike truly unique.
Each of the postcards above was sent to over 1,000 customers all along the east coast.
This rack card is handed out to every person that buys a new bike to help inspire them to customize their bike to truly fit their style.
LOOKING FOR SOMETHING BIGGER?
Well, it doesn't get much bigger than this! These two billboards can be found on our property in Smyrna, DE.
THE BIRTH OF A BIKE SHOW